Content policy
Faces and voices
When you need permission to use a real person’s likeness.
The test
Could a viewer recognize a specific real person from the face, voice, name or overall look? If yes, you need that person’s permission. Your intent doesn’t change this.
Faces and voices you can’t copy
| Who | Examples | Rule |
|---|---|---|
| Public figures | Actors, musicians, athletes, politicians, influencers, streamers | Needs their permission, even if they’re famous and even in a flattering role. |
| Private people | Friends, exes, classmates, coworkers, people from social media | Needs their permission. |
| Anyone under 18 | Any real child | Don’t use their face or voice unless you’re their guardian. Never in anything sexual or demeaning. |
| People who have died | Late actors and musicians | Rights can outlast a person. Get permission from their estate. |
Ways this happens with AI tools
- Prompting a person’s name, or “looks like” a person.
- Face swaps, and face or character references made from someone’s photos.
- Custom models or LoRAs trained on a real person.
- Voice clones and sound-alike voices.
- Using someone’s name in a title, description, tag or thumbnail to get clicks.
What’s fine
- Original characters that don’t resemble anyone specific.
- Yourself, or people who gave you permission. Get it in writing, and make sure it covers AI use and paid distribution.
- Long-dead historical figures in clearly fictional or historical stories, as long as it isn’t presented as real footage.
If a tool gives you a face that looks like someone famous by accident, regenerate it. Parody and commentary rules vary by country, so we may still remove a likeness if the person objects.
Never allowed, even with a disclaimer
Showing a real person in sexual content without consent, or making it look like a real person said or did something they didn’t.